--- title: Crafting a Standout Exhibition Experience | Esko | Team Hoynck description: Discover how Esko crafted a standout exhibition experience at Drupa 2024, showcasing innovative packaging solutions. Learn about their strategic planning, sustainability focus, and successful client collaboration. --- [ Skip to content ](http://25814557.hs-sites-eu1.com/esko-drupa-2024#main-content) Search ![2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0002 (1)](https://25814557.hs-sites-eu1.com/hs-fs/hubfs/Reference%20photography/2024/Esko%20-%20Drupa/2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0002%20(1).jpeg?width=1280&height=840&name=2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0002%20(1).jpeg) Case Study # Crafting a Standout Exhibition Experience Esko at Drupa 2024 As Drupa 2024 concludes, we reflect on a fantastic collaboration with some of the industry's leading companies. One of them is Esko, who enjoyed a hugely successful show with the launch of its newest advanced packaging prepress solutions and its future-focused Innovation Lab proving incredibly popular with visitors to the global exhibition. We spoke to their Marketing Director Jan de Roeck to learn more about her objectives for the event and how their booth has helped them to realize these objectives. ![2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0013](https://25814557.hs-sites-eu1.com/hs-fs/hubfs/Reference%20photography/2024/Esko%20-%20Drupa/2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0013.jpeg?width=9492&height=6328&name=2024-06-03-Duesseldorf-Messe-Drupa-offenblende-ANBE-0013.jpeg) Picture the scene: The bustling halls of Messe Düsseldorf during Drupa 2024, the world's leading trade fair for printing technologies. Over 100,000 professionals from the printing and packaging industries are gathered to witness the latest innovations. Among the multitude of impressive stands, one in particular catches the eye – Esko's dynamic exhibition space. ##### Introducing Esko Esko, a leader in providing end-to-end packaging solutions, is dedicated to automating and connecting the entire go-to-market process for packaging. With a clientele of over 200,000 companies worldwide, Esko’s innovative software and hardware solutions cater to every aspect of packaging design and production. Their flagship products, such as ArtiosCAD for structural design, WebCenter for artwork management, and MediaBeacon for digital asset management, streamline production processes, enhance efficiency, and provide hyper-realistic 3D visualization for artwork approval and collaboration. ##### The Challenge Drupa 2024 was a critical event for Esko, presenting an opportunity to showcase their advancements, particularly their integration of cloud technology and artificial intelligence into packaging solutions. The objective was to create an engaging and interactive space that would not only highlight Esko's innovative capabilities but also facilitate meaningful interactions with industry professionals. ##### Design and Execution The mission for the exhibition stand was clear: embody Esko’s technological prowess and strategic objectives within a dynamic and engaging space. The design process, managed by Team Hoynck, involved a collaborative effort to ensure the stand met all of Esko’s requirements. ##### Innovation Lab Central to the stand was the innovation lab, a space designed to display prototypes of Esko’s software built on cloud technology and AI. This interactive area allowed visitors to experience firsthand Esko’s vision for the future of packaging solutions. The layout was meticulously planned to ensure optimal visitor flow and engagement, making it easy for attendees to interact with the exhibits and understand the technology behind Esko’s offerings. ##### Strategic Planning The design and execution phase required strategic planning and a deep understanding of Esko’s objectives. Team Hoynck worked closely with Esko to refine the design, ensuring that every element of the stand aligned with their strategic goals. The result was a visually appealing and functionally efficient stand that attracted significant attention from attendees. ##### Sustainability Focus In line with industry trends and Esko's commitment to sustainability, the stand was constructed using eco-friendly materials and design principles. The focus on sustainability was evident in every aspect of the stand, from the materials used to the overall design. This not only highlighted Esko’s dedication to reducing environmental impact but also showcased their innovative sustainable packaging solutions. ##### Client Collaboration and Impact Collaboration with Esko was a central element of the project’s success. By understanding their strategic objectives and innovation goals, Team Hoynck was able to create a stand that not only met but exceeded expectations. The collaborative effort ensured that the stand attracted significant attention and facilitated valuable interactions with potential clients. The positive impact on Esko’s brand presence was substantial, demonstrating their technological prowess and reinforcing their position as a leader in the packaging industry. ##### Seamless Coordination Throughout the project, seamless coordination between Esko and Team Hoynck was crucial. Regular check-ins and updates ensured that the project stayed on track and any issues were promptly addressed. This level of coordination allowed Esko to focus on their strategic goals for Drupa 2024, confident that the exhibition stand would be a success. ##### Enhanced Engagement The new booth design facilitated enhanced engagement with digital content, allowing Esko to effectively communicate their innovations to visitors. The interactive nature of the stand encouraged attendees to spend more time exploring Esko’s offerings, leading to deeper engagement and more meaningful interactions. ##### Exceptional Outcome The success of Esko's stand at Drupa 2024 underscores the importance of meticulous planning, innovative design, and effective project management in creating a standout exhibition experience. By integrating cutting-edge technology, sustainable practices, and strategic marketing efforts, Esko was able to make a significant impact at one of the industry’s most important events. ##### Conclusion Esko’s participation in Drupa 2024 serves as a case study in how to successfully execute a high-impact exhibition presence. The combination of innovative design, sustainability, and strategic alignment resulted in a standout booth that not only attracted significant attention but also facilitated valuable business interactions. This case study exemplifies the power of effective collaboration and planning in achieving exhibition success. Whether you are looking to showcase new innovations or enhance your brand’s visibility, the principles applied in Esko’s case can guide you towards a successful exhibition experience. By focusing on interactive design, sustainability, and strategic collaboration, you can create an impactful presence at any major industry event. 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Berlin, ### Zespri [Read more](http://25814557.hs-sites-eu1.com/zespri-fruitlogistica-2020) [ Transport, Logistics, Mobility, Maritime ](http://25814557.hs-sites-eu1.com/projects?industrie=transport_logistics_mobility_maritime) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Logistics & Storage](http://25814557.hs-sites-eu1.com/projects?service=logistics_storage) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Fruit Logistica](http://25814557.hs-sites-eu1.com/projects?show=fruit_logistica) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2019/Arvesta%20-%20Agriflanders/0012-alohafred(HD)-_78A5051%20(2).jpg) Ghent, ### Arvesta [See more](http://25814557.hs-sites-eu1.com/arvesta-agriflanders-2019) [ Construction, Infrastructure, Industrial, Engineering and Machinery ](http://25814557.hs-sites-eu1.com/projects?industrie=construction_infrastructure_industrial_engineering_and_machinery) [Digital / Virtual Experience](http://25814557.hs-sites-eu1.com/projects?service=digital_virtual_experience) [Belgium](http://25814557.hs-sites-eu1.com/projects?location=belgium) [Agriflanders](http://25814557.hs-sites-eu1.com/projects?show=agriflanders) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2019/Faurecia%20-%20Auto%20Shanghai/DAYU0872.jpg) Shanghai, ### Faurecia [See more](http://25814557.hs-sites-eu1.com/faurecia-auto-shanghai-2019) [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Audio-Visual](http://25814557.hs-sites-eu1.com/projects?service=audio-visual) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [China](http://25814557.hs-sites-eu1.com/projects?location=china) [Auto Shanghai](http://25814557.hs-sites-eu1.com/projects?show=auto_shanghai) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2019/Faurecia%20-%20CES/Faurecia%200001.jpg) Las Vegas, ### Faurecia [See more](http://25814557.hs-sites-eu1.com/faurecia-ces-2019) [ Consumer Electronics, Household Durables & Interior ](http://25814557.hs-sites-eu1.com/projects?industrie=consumer_electronics_household_durables_interior) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [United States](http://25814557.hs-sites-eu1.com/projects?location=united_states) [CES](http://25814557.hs-sites-eu1.com/projects?show=ces) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2019/Velux%20-%20Bau/Velux-BAU19-UG2-2646.jpg) Munich, ### Velux [Read more](http://25814557.hs-sites-eu1.com/velux-bau-2019) [ Construction, Infrastructure, Industrial, Engineering and Machinery ](http://25814557.hs-sites-eu1.com/projects?industrie=construction_infrastructure_industrial_engineering_and_machinery) [Displays](http://25814557.hs-sites-eu1.com/projects?service=displays) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) - Your browser does not support the video tag. Hamburg, ### ThyssenKrupp [Read more](http://25814557.hs-sites-eu1.com/thyssenkrupp-windenergy-2018) [ Utilities, (Renewable) Energy & Recycling ](http://25814557.hs-sites-eu1.com/projects?industrie=utilities_renewable_energy_recycling) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Displays](http://25814557.hs-sites-eu1.com/projects?service=displays) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) - Your browser does not support the video tag. Munich, ### Bergans of Norway [See more](http://25814557.hs-sites-eu1.com/bergans-ispo-2018) [ Textiles, Apparel, Fashion ](http://25814557.hs-sites-eu1.com/projects?industrie=textiles_apparel_fashion) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [ISPO](http://25814557.hs-sites-eu1.com/projects?show=ispo) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2017/ThyssenKrupp%20-%20HMI/ThyssenKrupp-HMI17-Detail-1472.jpg) Hannover, ### ThyssenKrupp [Read more](http://25814557.hs-sites-eu1.com/thyssenkrupp-hmi-2017) [ Utilities, (Renewable) Energy & Recycling ](http://25814557.hs-sites-eu1.com/projects?industrie=utilities_renewable_energy_recycling) [Digital / Virtual Experience](http://25814557.hs-sites-eu1.com/projects?service=digital_virtual_experience) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2016/Solvay%20-%20K/Hoynck%20191016%20158.jpg) Düsseldorf, ### Solvay [See more](http://25814557.hs-sites-eu1.com/solvay-k-2016) [ Plastics, Containers & Packaging ](http://25814557.hs-sites-eu1.com/projects?industrie=plastics_containers_packaging) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Audio-Visual](http://25814557.hs-sites-eu1.com/projects?service=audio-visual) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [K-Fair](http://25814557.hs-sites-eu1.com/projects?show=k-fair) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2016/ExxonMobil%20-%20K/Exxon-K16-Samples1-3675.jpg) Düsseldorf, ### ExxonMobil [See more](http://25814557.hs-sites-eu1.com/exxonmobil-k-2016) [ Plastics, Containers & Packaging ](http://25814557.hs-sites-eu1.com/projects?industrie=plastics_containers_packaging) [Displays](http://25814557.hs-sites-eu1.com/projects?service=displays) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [K-Fair](http://25814557.hs-sites-eu1.com/projects?show=k-fair) - ![](https://25814557.hs-sites-eu1.com/hubfs/Reference%20photography/2016/iNOEX%20-%20K/Hoynck%20191016%20312.jpg) Düsseldorf, ### iNoex [See more](http://25814557.hs-sites-eu1.com/inoex-k-2016) [ Plastics, Containers & Packaging ](http://25814557.hs-sites-eu1.com/projects?industrie=plastics_containers_packaging) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Audio-Visual](http://25814557.hs-sites-eu1.com/projects?service=audio-visual) [Graphics](http://25814557.hs-sites-eu1.com/projects?service=graphics) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [K-Fair](http://25814557.hs-sites-eu1.com/projects?show=k-fair) - Düsseldorf, ### Milliken [ Plastics, Containers & Packaging ](http://25814557.hs-sites-eu1.com/projects?industrie=plastics_containers_packaging) [Displays](http://25814557.hs-sites-eu1.com/projects?service=displays) [Audio-Visual](http://25814557.hs-sites-eu1.com/projects?service=audio-visual) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [K-Fair](http://25814557.hs-sites-eu1.com/projects?show=k-fair) - Hannover, ### Carrier Transicold [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA Transportation](http://25814557.hs-sites-eu1.com/projects?show=iaa_transportation) - Hannover, ### Delphi [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Displays](http://25814557.hs-sites-eu1.com/projects?service=displays) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA Transportation](http://25814557.hs-sites-eu1.com/projects?show=iaa_transportation) - Hannover, ### Rheinmetall Automotive [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Logistics & Storage](http://25814557.hs-sites-eu1.com/projects?service=logistics_storage) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA Transportation](http://25814557.hs-sites-eu1.com/projects?show=iaa_transportation) - Geneva, ### LBBW [ Banks, Retail, Commerce & Real Estate ](http://25814557.hs-sites-eu1.com/projects?industrie=banks_retail_commerce_real_estate) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Switzerland](http://25814557.hs-sites-eu1.com/projects?location=switzerland) [Sibos](http://25814557.hs-sites-eu1.com/projects?show=sibos) - Cologne, ### Hasselblad [ Consumer Electronics, Household Durables & Interior ](http://25814557.hs-sites-eu1.com/projects?industrie=consumer_electronics_household_durables_interior) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Photokina](http://25814557.hs-sites-eu1.com/projects?show=photokina) - Düsseldorf, ### Flint Group / Xeicon [ Printing & Graphics ](http://25814557.hs-sites-eu1.com/projects?industrie=printing_graphics) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Drupa](http://25814557.hs-sites-eu1.com/projects?show=drupa) - Düsseldorf, ### Esko [ Printing & Graphics ](http://25814557.hs-sites-eu1.com/projects?industrie=printing_graphics) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Drupa](http://25814557.hs-sites-eu1.com/projects?show=drupa) - Munich, ### Head [ Textiles, Apparel, Fashion ](http://25814557.hs-sites-eu1.com/projects?industrie=textiles_apparel_fashion) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [ISPO](http://25814557.hs-sites-eu1.com/projects?show=ispo) - Düsseldorf, ### CompuGroup Medical [ Health Care & Pharma ](http://25814557.hs-sites-eu1.com/projects?industrie=health_care_pharma) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Medica](http://25814557.hs-sites-eu1.com/projects?show=medica) - Nuremberg, ### Belden Electronics [ Electronics & Robotics ](http://25814557.hs-sites-eu1.com/projects?industrie=electronics_robotics) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [SPS](http://25814557.hs-sites-eu1.com/projects?show=sps) - Frankfurt, ### Mann+Hummel [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA](http://25814557.hs-sites-eu1.com/projects?show=iaa) - Frankfurt, ### Rheinmetall Automotive [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA](http://25814557.hs-sites-eu1.com/projects?show=iaa) - Frankfurt, ### Delphi [ Automotive, Motorcycles & Components ](http://25814557.hs-sites-eu1.com/projects?industrie=automotive_motorcycles_components) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [IAA](http://25814557.hs-sites-eu1.com/projects?show=iaa) - ECR, ### Konica Minolta [ Health Care & Pharma ](http://25814557.hs-sites-eu1.com/projects?industrie=health_care_pharma) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Austria](http://25814557.hs-sites-eu1.com/projects?location=austria) [ECR](http://25814557.hs-sites-eu1.com/projects?show=ecr) - Madrid, ### Airbus [ Aviation & Aerospace ](http://25814557.hs-sites-eu1.com/projects?industrie=aviation_aerospace) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Spain](http://25814557.hs-sites-eu1.com/projects?location=spain) [World ATM Congress](http://25814557.hs-sites-eu1.com/projects?show=world_atm_congress) - Frankfurt, ### Regent Lighting [ Consumer Electronics, Household Durables & Interior ](http://25814557.hs-sites-eu1.com/projects?industrie=consumer_electronics_household_durables_interior) [Concepting & Design](http://25814557.hs-sites-eu1.com/projects?service=concepting_design) [Audio-Visual](http://25814557.hs-sites-eu1.com/projects?service=audio-visual) [Staff, Catering & Furniture](http://25814557.hs-sites-eu1.com/projects?service=staff_catering_furniture) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Light + Building](http://25814557.hs-sites-eu1.com/projects?show=light_building) - Munich, ### Future Electronics [ Electronics & Robotics ](http://25814557.hs-sites-eu1.com/projects?industrie=electronics_robotics) [Project Management & Planning](http://25814557.hs-sites-eu1.com/projects?service=project_management_planning) [Engineering & Construction](http://25814557.hs-sites-eu1.com/projects?service=engineering_construction) [Germany](http://25814557.hs-sites-eu1.com/projects?location=germany) [Electronica](http://25814557.hs-sites-eu1.com/projects?show=electronica) Your browser does not support the video tag. 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